Which of the following needs is a lower order need in Maslow's hierarchy of needs theory?
A. physiological
B. esteem
C. social
D. self-actualization
Answer: A
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"Convergence" is a term that describes a world in which the telecommunications, consumer electronics, computer, and entertainment industries are entering each other's markets
Indicate whether the statement is true or false
How does leadership emerge according to the emergent leader approach?
What will be an ideal response?
According to the text, population size
A. and employment rates are sufficient for estimating consumption of low-priced, mass-consumption products such as soap and economy automobiles. B. alone is insufficient for estimating consumption of any product. C. is an excellent indicator of economic strength. D. provides a basis for estimating consumption of low-priced, mass-consumption products, such as cigarettes and soap. E. and GNI/capita are necessary for estimating consumption of low-priced, mass-consumption products such as soap and soft drinks.
_________ is the cornerstone of any marketing campaign.
a. Lust b. Envy c. Pride d. Greed