According to Spitzberg, as conversational altercentrism ________, communicator skill ________
a. increases; increases
b. increases; decreases
c. decreases; increases
d. decreases; remains steady
A
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Part of your audience analysis should be an examination of audience demographics, which includes a
description of audience A) size, age range, and educational level. B) interests, beliefs, values, and experiences. C) perceptions, and selective exposure and attention. D) knowledge and experiences. E) interests and attitudes.
Major research techniques in public relations include _______________
a. environmental monitoring b. audits c. readability studies d. All of the choices
Maslow described esteem and prestige needs as the belief that one has satisfied his or her full potential
Indicate whether this statement is true or false.
If your audience seems to be disagreeing with you, you should rely more on anecdotes and less on facts to present your case
Indicate whether the statement is true or false.