The ________ technique for stimulating creativity lists all the characteristics of an object and then modifies each to try to arrive at a new idea
A) reverse assumption analysis
B) lateral marketing
C) attribute listing
D) forced relationship
E) morphological analysis
C
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Roles and perceived roles, motivational levels, and attitudes toward risk are examples of which factor that affects members of business buying centers?
A) organizational B) individual C) cultural D) economic
Dayton, Ohio-based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. This is an example of ________ differentiation
A) service B) employee C) image D) product E) channel
Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?
A) factory-supply networks B) downstream partners C) resource banks D) upstream partners E) supply channels
Most businesses that operate globally tend to gravitate toward countries that are similar in language and commercial practices to their home country
Indicate whether the statement is true or false