Which of the following communication channels should ideally be used whenyou need to reach a large audience with an important message?
A. Voice mail
B. Telephone conversation
C. Direct marketing
D. In-person presentation
Answer: D
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Gossip and rumor in an organization are part of the _____, which itself is a type of ______ communication channel.
A. organization chart; horizontal B. culture; horizontal C. organization chart; informal D. grapevine; horizontal E. grapevine; informal
Which of the following is lowest in the hierarchy of planning?
A) annual marketing plan B) corporate strategic planning C) group or sector planning D) SBU planning
Individuals displaying the five major leadership traits outlined in the text ______.
A. are leaders in their workplace B. are beloved by their followers C. may be leaders in their workplace D. also display dominance in their workplace
Which kind of new entry strategy sometimes involves filling a market space where the need has not previously been filled adequately?
A. Technological risk taking B. Pioneering C. Adaptive D. Imitative