Volney B. Palmer began the first full-service ad agency in 1877.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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Melissa uses her iPhone to text her friends Katie and Stephen to see if they want to join her for lunch at The Caf, the university cafeteria. What type of communication best describes their conversation?

A) Intrapersonal communication B) Performance studies C) Communication via social media D) Public speaking E) Group communication

Communication & Mass Media

For a(n) ________ audience, start with points of agreement; then move to your generalization

What will be an ideal response?

Communication & Mass Media

The goal of a(n) _____ is to provide carefully researched in-depth knowledge about a complex topic.

A) ?process speech
B) ?expository speech
C) ?non-descriptive speech
D) ?non-sequential speech

Communication & Mass Media

Supporting materials can add interest to a presentation, but they aren't recommended if the speaker's goal is to elicit some type of change.

a. true b. false

Communication & Mass Media