This ratio is a measure of how many people out of the entire audience leave the station during a given period

a. turnover
b. share
c. average quarter-hour persons
d. rating
e. reach


.A

Communication & Mass Media

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Which theory claims that you develop and maintain relationships in which the ratio of rewards relative to your costs is approximately equal to your partner's?

A. equity B. intimate C. attraction D. relationship rules

Communication & Mass Media

All messages originate from within a specific and unique cultural context, and that context influences the messages' content and form

Indicate whether the statement is true or false.

Communication & Mass Media

Which type of public may not be known by the organization until something, such as a crisis, happens?

A) functional publics B) diffused publics C) normative publics D) nontraditional publics E) traditional publics

Communication & Mass Media

Riding a pot too closely and noticeable to listeners can result in:

c B. a VU indication in the mud C. excessive loudness D. distortion E. dead air

Communication & Mass Media