Agenda-setters _______________ media coverage, and gatekeepers _______________ media coverage

a) produce … syndicate
b) buy … sell
c) influence … control
d) narrowcast … copyright


Answer: C

Communication & Mass Media

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Which of these was the producer who worked on recordings for Johnny Cash, the Dixie Chicks, Kanye West, and Adele?

A. Alan Freed B. Rick Rubin C. George Martin D. Babyface

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Listeners tend to remember only about ________ of what we hear, but we often remember as much as ________ if we see the information as well as hear it

A) 10%; 65% B) 5%; 30% C) 25%; 50% D) 50%; 85% E) None of the above; we remember just as much when we hear information as when we see it, too.

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__________ cultures emphasize individual identities, goals, and rights over those of the group

a. Low context b. High context c. Individualistic d. Collectivistic

Communication & Mass Media

The central idea may change slightly as you research and

organize your speech. Indicate whether the statement is true or false

Communication & Mass Media