Describe how marketers use multiple-segmenting bases to their advantage
What will be an ideal response?
Marketers rarely limit their segmentation analysis to only one or a few variables. Instead, they use multiple segmentation bases in an effort to identify smaller, better-defined target groups of consumers. Such segmentation provides a powerful tool for marketers of all kinds. It can help companies identify and better understand key customer segments, reach them more efficiently, and tailor market offerings and messages to their specific needs.
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When you possess logos as a speaker, you have competence, honesty, and empathy
Indicate whether this statement is true or false.
Which of the following statements is true about reactions to change?
a. People will almost always be disconcerted by the prospect of change b. People will have strong responses to change based on the perceived consequences to them c. People will generally accept change that benefits the organization as a whole d. People will feel the same way about change that their peers do
Melissa Harrison, a realtor, sells a house to the Smiths. Before the sale is finalized, Mr. Smith asks Melissa for details of repairs the house has undergone over the years
Melissa gives him details of minor repairs but hides all documents regarding a major plumbing defect that was repaired last year. Three months after the Smiths moved in, the defect reappeared flooding the first floor, damaging their expensive carpet and furniture. Melissa is liable for which of the following frauds? A) fraud in the inception B) fraud in the inducement C) fraud by concealment D) fraud in the factum
Indicate the effects on the accounting equation of the following business transactions of Smith Service Corporation for b) to d) below. Use proper account titles. Transaction a) is answered as a guide
a) Received cash from Don Jones; issued common stock to him. What will be an ideal response