Visa and MasterCard have recently been accused of violating antitrust laws by placing restrictions on the prices these independent ATM operators can charge customers using other networks such as STAR or TransFund. Legislation that prohibits price-fixing is an example of ________ forces that affect the marketing environment.
A. technological
B. ecological
C. economic
D. regulatory
E. social
Answer: D
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The decision as to how to brand new products is critical. When a firm introduces a new product, it has three main choices. What are those choices?
What will be an ideal response?
After leaving the doctor’s office, Jerry has decided to join the gym. His doctor explained that his blood sugars are high and that he needs to lose weight in order to avoid acquiring diabetes. His doctor suggested that he take a year to lose the weight because it is dangerous to lose weight quickly. Jerry’s goal of lowering his blood sugar is an example of what element of goal-setting theory?
A. behavioral goals B. immediate goals C. performance goals D. operational goals
The largest asset for airlines will usually be:
a. accounts receivable. b. inventory of spare parts. c. investment in subsidiaries. d. flight equipment. e. ground equipment.
Messenger, Inc. bonds have a 4% coupon rate with semiannual coupon payments and a $1,000 par
value. The bonds have 11 years until maturity, and sell for $925. What is the current yield for Messenger's bonds? A) 2.16% B) 3.45% C) 5.52% D) 4.32%