What do some executives fail to understand in dealing with the media?
A) that the public wants to be entertained
B) that the reporter wants the story, whether good or bad
C) that the media wants to be a friendly adversary
D) that visual elements drive every news story
B
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The entry to record the sale of equipment costing $40,000, with accumulated depreciation of $34,000 and sale price of $8,800, is:
a. Cash 8,800 Accumulated Depreciation— Equipment 34,000 Equipment 40,000 Gain on Sale of Equipment 2,800 b. Accumulated Depreciation— Equipment 34,000 Equipment 25,200 Gain on Sale of Equipment 8,800 c. Accumulated Depreciation— Equipment 8,800 Loss on Sale of Equipment 31,200 Equipment 40,000 d. Accumulated Depreciation— Equipment 14,800 Loss on Sale of Equipment 25,200 Equipment 40,000
Answer the following statements true (T) or false (F)
An important difference between deductive and inductive research is that inductive research is sometimes global in content, whereas deductive research is usually particularistic.
A number of factors have complicated online media relations between public relations practitioners and journalists. Which of the following is NOT one of them?
A) new-age news sources B) expansion of the online edition of many newspapers C) the collapse of longstanding journalistic news standards D) improvement in longstanding standards of objectivity
The point where the profit line intersects the left vertical axis on the profit-volume chart represents:
A) the maximum possible operating loss B) the maximum possible operating income C) the total fixed costs D) the break-even point