Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?
A. marketing objectives
B. company objectives
C. production objectives
D. product objectives
E. All these objectives would need to be specified beforehand.
Answer: E
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_____ involves high volumes of data compiled from traditional, ordinary business activities, as well as newer, nontraditional sources.
A. Metadata B. Schema C. Data dictionary D. Big Data
The categorical independent variables used in an analysis of variance are called ________
A) factors B) records C) elements D) variables E) correlations
Your boss, Ty Jacob, has asked you to analyze the music industry using Porter's Five Forces model. Which of the following represents supplier power in the music industry?
A. Walmart, Target, iTunes. B. Taylor Swift, Beyoncé, The Beatles, The Stones. C. Established record labels like EMI, Sony, Universal. D. Game systems like Wii, social networks like Facebook.
Service desks that recognize information as a resource and try to prevent incidents and prepare for the future are known as ____ service desks.
A. preventative B. proactive C. leading edge D. centralized