Producers often shift some functions to intermediaries. Which of the following is the most significant benefit of doing this?
A) It increases customer loyalty.
B) It provides the producer with greater control over operations.
C) It reduces the amount of direct customer interaction.
D) It lowers the producer's costs and prices.
E) It ensures greater information security.
D
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Which of the following is true of passive employee wellness programs (EWPs)?
A. They provide ongoing employee support to motivate them to use the available resources. B. They do not include structural changes such as having a fitness facility for employees. C. They include tailored programs with counselors guiding individuals. D. They have large outreach programs aimed at individuals. E. Health education programs are an example of passive EWPs.
Viral marketing primarily uses which of the following communication channels?
A) billboards B) print media C) radio D) cable television E) the Internet
When conducting selection interviews, Alisa likes to ask questions like “Tell me about a time you missed a deadline. Why did you miss it and what did you do?” Alisa is asking _______ questions.
A. structured B. hypothetical C. probing D. behavioral-descriptive E. traditional
What types of resources do companies compete for and why?
What will be an ideal response?