On what criteria should a social media marketer evaluate enterprise social listening vendors?
a. Quality and extent of sources.
b. Data processing ability.
c. Dashboard functionality.
d. Analytic capabilities.
e. All of these.
e. All of these
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New York's ________ statute prohibits employment decisions or actions based on four categories of off-duty activity.
What will be an ideal response?
Failure to comply with regulations set in place by agencies may result in the imposition of fines as well as the revocation of licenses and permits
a. True b. False Indicate whether the statement is true or false
Gary bought a share of stock for $15.75 that paid a dividend of $.45 and sold three months later for $18.65. What was his dollar profit or loss and holding period return?
A) $2.90, 18.41% B) $3.35, 21.27% C) -$2.90, -18.41% D) $.45, 2.86%
Risks in promoting CR awareness of a corporation’s socially responsible practices include all of the following EXCEPT ________.
a. the additional CR efforts may create envy within the market that leads to greater scrutiny by competitors. b. savvy consumers may question the motives of corporations that brand themselves as socially responsible. c. greenwashing may cause consumers become better informed and increasingly skeptical. d. if statements and actions do not line up, consumers will look for actions to support a corporation’s promises.