Public relations is nonpersonal communication in news story form about an organization, or its products, or both, transmitted through a mass medium at no charge.
Answer the following statement true (T) or false (F)
False
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Quality logos and corporate names should pass each of the following tests, except:
A) be similar to others in the industry B) be familiar C) elicit a consensual meaning among those in the firm's target market D) evoke positive feelings
Angela switched to a new hair stylist after getting a bad haircut from her previous stylist. This is an example of which of the following factors leading to customer switching behavior?
A) service encounter failure B) core service failure C) response to service failure D) involuntary switching E) competition
In ______, the organization is either trying to get people inside the company to apply for different job openings or to get outsiders to join the company.
A. redesigning B. recruiting C. retraining D. rehiring
Narrative 11-1 Solve the following problems using either Tables 11-1 or 11-2 from your text. When necessary, create new table factors. (Round new table factors to five decimal places, round dollars to the nearest cent and percents to the nearest hundredth of a percent) Refer to Narrative 11-1. Jen wants to have $19,000 in 12 years. Calculate how much she should invest now at 8% interest,
compounded quarterly in order to reach this goal. A) $4,734.18 B) $7,443.81 C) $7,344.26 D) $9,120.00