Crisis communication plan should follow these tenets of effective communication, EXCEPT:
a. CEO is ultimate decision maker and primary spokesperson
b. Minimizing the effects of crisis requires at least partial disclosure of theinformation you do know for certain
c. Every action taken should seek to protect the brand, integrity, reputationand market value of the company.
d. The manager first aware of the crisis should contact the PR director andthe corporate CEO.
b
You might also like to view...
A researcher who is looking at a situation in its entirety, as the focal point of research, is applying which of the following?
A. particularism B. holism C. a social scientific approach D. a quantitative method
A relationship in which the two people are very similar is called
A. a complementary relationship. B. an independent relationship. C. a cost-benefit relationship. D. a symmetrical relationship.
Which of the following purposes involves the widest range of team responsi¬bilities?
A. Information gathering B. Problem analysis C. Decision making D. None of the above
Susan Whiting founded the Institute of American Public Opinion
Indicate whether this statement is true or false.