A hybrid communication function of public relations and advertising that links the two is known as __________ communication

Fill in the blank with correct word


integrated marketing

Communication & Mass Media

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One of the general characteristics that makes us human is our sense of

A. Others B. Self C. Communication D. Perceptions

Communication & Mass Media

In most cases, a lead-cleanup bridge will improve an interesting-action lead by ______.

A. expanding upon the “who” element of the 5W’s and 1H B. making clear why the action was odd or improbable C. filling in the “what” element of the 5W’s and 1H D. explaining to readers why they should care about the story

Communication & Mass Media

Why does your textbook author note that you might gain the mistaken idea that rhetors are powerful people, agents who can change the world with a single speech?

What will be an ideal response?

Communication & Mass Media

______ is/are a major new medium of mass communication?

A) Video games B) Cell phone calls C) Handwritten letters D) Memory sticks.

Communication & Mass Media