Mary purchased a bottle of perfume because she liked the floral and sweet scent. The scent of her perfume is the ________, and the feminine and romantic association she makes with the scent is the __________.

a. signified; signifier
b. semiotics; sign
c. signifier; signified
d. sign; semiotics


c. signifier; signified

Communication & Mass Media

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The inverted V diagram of dramatic structure was first diagrammed by the German scholar Gustav Freytag

Indicate whether this statement is true or false.

Communication & Mass Media

When questioned by a reporter about whether the Taser electroshock gun should be

used by the state's police force, the candidate for the state legislature revealed she had considered different points of view. What is the likely reaction of her audience to this statement? A) They will view her as well-informed and open-minded on issues. B) They will view her as indecisive and prone to "flip-flop" on issues. C) They will believe she lacks genuine conviction, indicative of no moral compass. D) They will believe she should formulate her opinions more fully prior to running.

Communication & Mass Media

How does eye contact differ in Western and Eastern cultures?

What will be an ideal response?

Communication & Mass Media

After Brandon brainstormed for ideas associated with his topic, he identified themes and then grouped those themes by category. These categories will become the ____ of Brandon's speech

A) main points B) introduction C) general purpose D) specific purpose

Communication & Mass Media