Give an example of a government policy that has stimulated the transformation of a service industry
What will be an ideal response?
A ban on smoking in restaurants and the limitation of transfats in food preparation has improved customer comfort and health measures in restaurants. This will encourage people to dine out more often.
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The rationale behind place advertising is that marketers are better off reaching people where they work, play, and shop
Indicate whether the statement is true or false
In terms of the conflict resolution strategies described in Chapter 13, what is negotiation?
A. win-win B. win-lose C. lose-lose D. none of these
Compared to outsourcing, nearshoring offers certain advantages such as similar time zones, cultural and linguistic affinity, geographical proximity, as well as economic, political, or historical linkages.
Answer the following statement true (T) or false (F)
American firms became less competitive compared to foreign firms during the 1980s because
A) the quality and productivity of American workers declined. B) foreign firms were younger than American firms and as a result had more modern facilities that made use of the latest technology. C) the U.S. dollar became worth more in terms of foreign currencies. D) the U.S. dollar became worth less in terms of foreign currencies.