A marketing manager using the database called PRIZM is interested in ________ segmentation.
A. educational
B. geodemographic
C. occupational
D. geographic
E. psychographic
Answer: B
You might also like to view...
Which of the following measures the difference between the quantity of materials actually used to make the product and what the design standard called for?
A) Direct labor efficiency variance. B) Direct materials price variance. C) Direct labor rate variance. D) Direct materials usage variance.
A negotiated transfer price
A) is one that is bargained for between the managers of the buying and selling divisions. B) would not be based on a product market price that has been reduced through bargaining by division managers. C) could never be used in an agreement based on standard costs and a profit margin. D) is usually developed by lawyers following defined legal procedures.
List the three major parts of an effective presentation and briefly describe the goals of each
The parol evidence rule limits the types of evidence that be used to prove terms of an agreement
a. True b. False