A black week in television is

A) a week of programming by African-Americans.
B) when no ratings are conducted.
C) when a station goes off the air.
D) a week without network programming.


Answer: B

Communication & Mass Media

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Language usage encodes ______.

a. denotative meaning b. cultural values c. strategic ambiguity d. lexical gaps

Communication & Mass Media

The ________ dimension of source credibility means that highly credible sources are perceived as having knowledge and experience regarding the topic they address and therefore are credible. This makes sense because we tend to put more stock in ideas and advice that come from experts than in those that come from non-experts

a. optimism b. expertise c. ethical d. practicality

Communication & Mass Media

The Motivated Sequence has

A.) 3 steps. B.) 4 steps. C.) 5 steps. D.) 6 steps. E.) it depends on the speech.

Communication & Mass Media

Klopf (1991) states culture is

A. "that part of the environment made by humans." B. "that part of the environment not made by humans." C. "an expression of language and geography." D. "an expression of language and ideas."

Communication & Mass Media