Which of the following terms is used to refer to each member of a population?

a. characteristic
b. attribute
c. element
d. statistic


Answer c

Communication & Mass Media

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Market research is the formalized study of various aspects of groups of consumers

Indicate whether the statement is true or false

Communication & Mass Media

Some publications are not so easy to classify as research sources. For example, Psychology Today and National Geographic can be considered both _____ and _____ publications

a. biographical; statistical b. open; deep c. primary; secondary d. scholarly; popular

Communication & Mass Media

Following __________________, the film industry's depiction of disabled characters became considerably more complex, as evident in films like The Best Years of Our Lives

A) World War I B) World War II C) the Vietnam War D) FDR's presidency

Communication & Mass Media

When there is conflicting data, technical communication should:

a) gloss over opposition or contrary data. b) include the full spectrum of opinion. c) dumb down the content through simplification. d) use jargon even if it is obscure.

Communication & Mass Media