Cooke and Sheeran (2004) found that attitude accessibility and direct experience with an attitude object increase the magnitude of attitude-behavior correlations. This finding, among others, led them to which of the conclusions below?
a. Accessibility and direct experience are interchangeable constructs.
b. The effect of direct experience on attitude-behavior relations is mediated by the effects of direct experience on attitude accessibility.
c. Attitude strength is an important moderator of attitude-behavior relations.
d. Attitude accessibility is one of many consequences of direct experience with an attitude object.
Ans: c
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