Why does a marketing strategy utilize the marketing mix, which includes product, price, place, and promotion?

Question

A) To control the organization's resources to support marketing activities
B) To transfer goods or services to customers
C) To develop a clear strategy for planning and implementing marketing activities
D) To plan the organization's marketing toward supporting the organization's overall mission
E) To satisfy customers in target markets

Answer 1

Answer: E
Explanation: E) Marketing strategy also includes four basic components of the marketing mix—product, pricing, place, and promotion—that marketing managers use to satisfy customers in target markets. The specific activities for each of the Four Ps are designed differently to best meet the needs of each target market.