Which testing is the one conducted by asking co-workers or users to assess the appropriateness of the instruments?
a. face validity
b. content validity
c. reliability
d. construct validity
a. face validity
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Which type of territorial space is most commonly used for sales presentations?
Fill in the blank(s) with the appropriate word(s).
The single most important demographic trend in the United States that marketers should understand is the changing family structure of the population
Indicate whether the statement is true or false
Which of the following is the best example of a people-based service?
A) an automatic carwash B) a museum C) a babysitting service D) an x-ray lab E) a movie theater
TrueBlue wants to gather accurate information about middle managers on dimensions such as leadership ability, ability to delegate, and employee supportiveness. Subordinate evaluations would be good for this purpose.
Answer the following statement true (T) or false (F)