Marcelo booked his flight to Austin on Delta Airlines through Orbitz, a third-party travel search engine and fare aggregator. Using such third parties to facilitate services represents which marketing mix element?
A. Product
B. Promotion
C. Distribution
D. Research
E. Price
Answer: C
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The marketing manager for Dream Weaver Textiles reads in a trade magazine that the Federal Trade Commission is in the process of revising content labeling requirements for textiles that claim to be natural. In the context of external forces affecting marketing decisions, this represents the ________.
A. geographic changes B. political/legal environment C. technological transformations D. natural world E. economic conditions
In the workplace, you must persuade your audience logically and ethically. Which of the following is a logical fallacy that must be avoided?
A) Inaccurate information. B) Sweeping generalizations. C) Circular reasoning. D) All of the above. E) A and C.
A U.S. Court of Appeals is the final step in the appeal process within the federal court system
Indicate whether the statement is true or false
Statistical studies in which researchers control variables of interest are
a. experimental studies b. control observational studies c. non-experimental studies d. observational studies