An example of wellmanaged “crisis public relations” occurred during:
a. the Nixon administration’s effort to distance itself from the Watergate breakin.
b. the introduction of Cabbage Patch dolls in 1983.
c. Natural beverage maker Odwalla's response to reports it had sold unpasteurized apple juice containing E coli bacteria.
d. the Alaska oil spill of 1989.
ANSWER: c
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