An example of well­managed “crisis public relations” occurred during:

a. the Nixon administration’s effort to distance itself from the Watergate break­in.
b. the introduction of Cabbage Patch dolls in 1983.
c. Natural beverage maker Odwalla's response to reports it had sold unpasteurized apple juice containing E coli bacteria.
d. the Alaska oil spill of 1989.


ANSWER: c

Communication & Mass Media

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