The use of controlled media to influence the actions of targeted publics is
A) marketing
B) public relations
C) advertising
D) promotion
E) IMC
Answer: C
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Which of the following is not listed in your book as a skill of competent communicators?
A. learning to speak a foreign language B. communicating ethically C. listening effectively D. maintaining successful relationships
Which of the following statements accurately expresses the differences between verbal and
nonverbal behavior? A) Verbal behavior is continuous; nonverbal is discrete. B) Verbal behavior is less ambiguous; nonverbal is more ambiguous. C) Verbal behavior is efficient at communicating emotions; nonverbal is not efficient at communicating emotions. D) Nonverbal behavior has similar grammar and patterns to verbal communication.
According to Hirokawa, which of the following is a question that a vigilant thinker should
consider? A) What goal does the group want to achieve? B) How can conflict be minimized in the group? C) How can I achieve my agenda? D) How can we avoid groupthink?
What type of speech, if done correctly, should paint a picture for the audience?
A. a speech of demonstration B. a speech of explanation C. a speech of definition D. a speech of description