Salespeople at Janie's Cookie Company want to draw the attention of their customers through blogs, Twitter, and LinkedIn, rather than using more traditional activities that require making a sales call. As the marketing manager, you understand this activity to be
A. cold calls.
B. preapproaches.
C. outbound marketing.
D. telemarketing.
E. inbound marketing.
Answer: E
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Prior to the start of 2013, Bellamy Inc estimated budgeted sales at 60,000 units. During 2013, 68,000 units were produced out of which 65,000 units were sold. How many units should Bellamy's 2013 flexible sales budget be based upon?
A) 65,000 units B) 71,000 units C) 60,000 units D) 66,500 units
According to McKinsey, what percentage of customers look at product/service reviews when they intend to purchase something?
a. More than 60 percent b. 50 to 60 percent c. 30 to 40 percent d. Less than 30 percent
Uncertainties, lack of coordination, and an inability or refusal to share information among business partners create EC ________ problems
A) shipping and handling B) supply chain fulfillment C) product development D) infrastructure
A budget is considered to be a type of standing plan
a. True b. False Indicate whether the statement is true or false