Which of the following is not recommended as a merchandise location practice?
A. Retailers should strategically place impulse and demand/destination merchandise throughout the store, so they can increase the chances that a customer will shop the entire store and focus on the merchandise with a high GMROI.
B. Retailers should place merchandise with a high GMROI at or close to the store entrance to attract customers' attentions and sell fast.
C. Retailers should display high GMROI products at the right-hand side of the store.
D. A retailer should strategically cluster complementary products together to facilitate multiple purchases.
E. Retailers should display some of their most compelling merchandise in the strike zone to create a desirable first impression of the store.
Answer: B
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