Catalogs, point-of-purchase materials, and free samples are all examples of
A. personal selling.
B. sales promotion.
C. advertising.
D. marketing.
E. publicity.
Answer: B
Business
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Managers play the ______ role when they interact with people outside of their unit to gain information or favors.
a. disseminator b. negotiator c. figurehead d. liaison
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The ________ environment includes factors that relate to the nature, quantity, and potential actions of a company's competitors
A) cultural B) economic C) legal D) political E) competitive
Business
A company's logo can be a trademark.
Answer the following statement true (T) or false (F)
Business
Which of the following are not characteristics of the cheating culture?
a. Everyone does it b. Winner takes all c. Acting responsibly and ethically d. The hidden hand
Business