Which of the following bad-news messages should be organized using the direct strategy?
A) An announcement of changes in business services
B) A layoff notice for a long-time employee
C) A denial of benefits on an insurance claim to an angry customer
D) A notice of an unexpected plant closure to the city council and mayor
A
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Alternative interactive marketing techniques are designed to:
A) push products through the marketing channel B) replace traditional advertising, such as television, radio and magazines C) bring marketing to the forefront D) create experiences with a brand and not just simply purchases
For what reason has the practice of "public relations" been virtually barred from the federal government?
A) a remark made by President Dwight D. Eisenhower B) the passage of the 1913 Gillette Amendment C) the Congressional gag law D) handling of the media by Press Secretary Ari Fleisher
Which of the following types of interaction activities in a service organization is used to obtain ideas for service improvement?
A. Employee internal satisfaction surveys B. Employee suggestions C. Executive visits to customers D. Research on intermediate customers E. Executive listening approaches
Jennifer paid the following expenses for her dependent 30-year-old daughter while the daughter was ill during the current year: Real estate taxes on daughter's house$3,000 Utilities on daughter's house1,000 Interest on the daughter's home mortgage8,000 Interest on daughter's car800 Daughter's medical expenses6,000 ? How much of the above expenditures may Jennifer use in computing her itemized deductions?
A. $- 0 - B. $6,000 C. $9,000 D. $14,800 E. $17,000