ExxonMobil targets consumers that fill up their gas tanks more than once a week with its Chase Visa fuel card. In this example, ExxonMobil is using which segmentation variable?
A. behavioral
B. needs
C. demographic
D. lifestyle
E. psychographic
Answer: A
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Historically, tattoos have been associated with people who are considered ________
A) social outcasts B) members of the ruling class C) members of fraternities D) members of religious orders
The principle that assumes the reader of the financial statements is not interested in the liquidation values is:
a. conservatism. b. matching. c. time period. d. realization. e. None of the answers are correct.
Signal factors in a process are ______.
A. controlled by the designer or operator of the product B. outside the control of the designer or operator of the product C. factors that occur randomly D. also known as noise factors
A primary focus of the practice of public relations is ________
A) trying to influence an individual's attitude—how he or she thinks on a given topic B) tracking public opinion C) burning incense to the unknown god of public opinion D) detecting vulnerabilities of culture driven by media, fueled by the Internet and dominated by a celebrity