Working with influencers like Shonduras and the Utah Jazz would be examples of influencer relations, which is a component of ______ media.

A. earned
B. shared
C. paid
D. owned


A. earned

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. Public opinion surveys are timeless and their value resides in capturing a sample of true views. 2. Pollsters are fair, well trained, and conscientious and would not manipulate data to direct public opinion. 3. Lay testimony is best reserved for formal settings requiring experts that possess specialized knowledge. 4. Politicians who completely change their position on an issue do so because of political motivations not because of thoughtful consideration of an opposing point of view. 5. Sample selection is an arbitrary act based on randomly surveying members of the population.

Communication & Mass Media

To help another person maintain __________, you respect the person's right to be autonomous. For instance, you might request rather than demand that he or she do something

a) positive face b) selective attention c) attribution of control d) negative face

Communication & Mass Media

Which of the following is your first task whenever you are asked to give an impromptu speech?

A. Write out your speech word for word. B. Identify three points you want to talk about. C. Research your speech topic. D. Rehearse your speech in front of an audience.

Communication & Mass Media

Rosa Lopez is a candidate for the state senate in Ohio. During one of her campaign speeches, she blames the media and gun manufacturers for the problem of violence in America. In this instance, she is attempting to set herself up as the ________ of the voters of her state.

A. agent B. redeemer C. negative identifier D. positive identifier

Communication & Mass Media