What is content marketing?

A. It is the creative approach to distribute content.
B. It is a systematic collection of information to share with audiences online.
C. It is the strategic marketing approach focusing on creating and distributing content online.
D. It is the promotional approach to advertise content.


C. It is the strategic marketing approach focusing on creating and distributing content online.

Communication & Mass Media

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The idea that we use and create the media as the media uses and creates us is the concept of __________.

A. Representation B. Co-constitution C. Tactic D. None of the above

Communication & Mass Media

By usingwhat approach can a news release be reformatted for an organization's website, be part of a multimedia news release, and be posted on the organization's YouTube channel or Facebook page?

a. Video news release b. Audio news release c. Actuality news release d. Radio news release

Communication & Mass Media

Define brainstorming

What will be an ideal response?

Communication & Mass Media

People sometimes produce fake experience certificates to get jobs. It doesn't help, however, because although they manage to get through the interview, they cannot perform appropriately because they lack the necessary skills

What challenge do these people face? a) Engaging in ethical implications while representing skills and abilitie b) Experiencing ethical challenges in communication behavior related to money c) Facing value challenges in communication behavior related to information collection d) Facing value challenges in communication behavior related to decision making

Communication & Mass Media