Which of the following statements about communications and the service marketing triangle is true?
A. All communications methods that relate to the service marketing triangle are either verbal or print
B. Interactive marketing communications are exemplified by vertical and horizontal communications
C. Service encounters are an example of internal marketing
D. External marketing communications include advertising, public relations, personal selling and sales promotions
E. The sides of the service marketing triangle are customers, providers and the company
Answer: D
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Monroe Hardware contracted to purchase 20 alarm clocks from Clocks Inc., a clock manufacturer. One week before delivery, Monroe Hardware notified Clocks Inc. that it was canceling its contract because it (Monroe Hardware) was overstocked with clocks. Which of the following is a remedy available to Clocks Inc. in this scenario?
A. Clocks Inc. may recover the difference between the contract price of the clocks and the current market price of the clocks. B. Clocks Inc. can recover the purchase price from Monroe even if resale is possible. C. Clocks Inc. must attempt to resell the clocks to another buyer before it can recover damages from Monroe. D. Clocks Inc. must attempt delivery of the goods before it can sue Monroe for damages.
Which level of leaders are the ones who establish and reinforce a climate of procedural justice?
a. top-level leaders b. mid-level leaders c. low-level leaders d. informal leaders
Sears reports that most of its ethics assist line calls are about how to solve a human resources issue. Which of the following is TRUE of these calls?
a. They are all referred to the appropriate company HR department. b. They are refused politely. c. They are welcome, but they are not part of the original intention of ethics assist lines. d. These calls are considered the highest priority for ethics assist lines.
A civil lawsuit commences when the plaintiff files with the clerk of the trial court a complaint against the defendant
Indicate whether the statement is true or false