In ________, respondents allocate a constant sum of units, such as points, dollars, or chips, among a set of alternatives according to some specified criterion
A) rank order scaling
B) paired comparison scaling
C) constant sum scaling
D) semantic differential scaling
E) semantic meaning scaling
C
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Identify four methods of collecting data through surveys, and list one advantage and one disadvantage of each method
"The training session was worthwhile; it was worthwhile because employees learned to do the task correctly," is an example of the emphasis technique of _____.?
A) ?position B) ?repetition C) ?words that label D) ?space and format
Sunk costs are
A) not deductible for tax purposes. B) not relevant in capital budgeting. C) incremental. D) recoverable.
Marketing
A. turns consumers into puppets. B. reflects existing social values in the short run, while reinforcing these values in the long run. C. creates materialistic values that did not exist before. D. focuses on "learned wants" rather than genuine needs. E. None of these answers is correct.