Venus Corporation engaged in a multimillion-dollar campaign to alter its image among many of its customers. The company's customers had a perception that the company was simply a hardware manufacturer. Venus wants customers to see it as a services and technology provider. In this scenario, Venus is
A. adopting an undifferentiated strategy.
B. using a repositioning strategy.
C. employing product class segmentation.
D. adopting a concentrated strategy.
E. segmenting the market into niche sectors.
Answer: B
You might also like to view...
When evaluating the quality of accounting information the user should consider the ____________________ of the firm's disclosures
Fill in the blank(s) with correct word
A ________ is a firm's total product offering designed to satisfy a group of target customers
A) brand B) product line C) product mix D) positioning strategy E) marketing mix
Regarding free speech, the premise in American law is that not all speech is created equal
Indicate whether the statement is true or false
Sales discounts and allowances include:
a. allowances for unsatisfactory merchandise. b. discounts for prompt payment. c. allowances for satisfactory merchandise. d. interest charges for late payment. e. choices a and b.