When consumers are sensitive to price changes, _____ occurs.
A. inelastic demand
B. elastic supply
C. elastic demand
D. inelastic supply
E. unitary elasticity
Answer: C
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Which of the following is true of event sponsorships?
A. They are highly useful public relations tools. B. They are unsuitable for gaining affinity with target audiences. C. They are a poor platform from which to build equity and gain affinity with target audiences. D. They are not suitable platforms for building equity. E. They are typically inexpensive.
What does business process reengineering involve?
A. Managing information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability. B. Managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. C. Analyzing and redesigning workflow within and between enterprises. D. Integrating all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations.
The collection of product movement data for wholesalers and retailers is called ________
A) an audit B) a panel C) a survey D) a focus group E) a movement exam
What is the proper adjusting entry at April 30, the end of the fiscal year, based on a prepaid insurance account balance before adjustment, $16,000, and unexpired amounts per analysis of policies, $6,000?
A) debit Insurance Expense, $6,000; credit Prepaid Insurance, $6,000 B) debit Insurance Expense, $16,000; credit Prepaid Insurance, $16,000 C) debit Prepaid Insurance, $10,000; credit Insurance Expense, $10,000 D) debit Insurance Expense, $10,000; credit Prepaid Insurance, $10,000