Which company was recognized by the Ethisphere Institute as the most ethical company in the world due to its strong commitment to the community and corporate citizenship?
a. 3M
b. Southwest Airlines
c. Enron
d. Pioneering Health
a. 3M
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According to the PLC, the ________ stage is reached when sales plunge to zero, or when they drop to a low level where they continue for many years
A) laggard B) decline C) maturity D) growth E) incubation
Choose and design graphics to emphasize important ideas and a major theme and to match _____________
a. the organization's mission statement b. your audience's needs c. what others have already said d. the room's décor
Outsourcing is an example of ________.
a. Coercive isomorphism b. Normative isomorphism c. Mimetic isomorphism d. All of the above
Compared with other phases of the new-product development process, the largest number of new-product ideas is rejected during the ____ phase.
A. idea generation B. concept testing C. business analysis D. screening E. test marketing