The NPR has listed their social media guidelines to maintain a level of professional conduct that reflects the role of the journalist and news outlet. This is referred to as a ______.

A. crisis plan
B. strategic plan
C. social media code
D. ethical code and policy


D. ethical code and policy

Communication & Mass Media

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How is brand reputation formed?

a. IMC + Gestalt = Reputation b. Image - Competition = Reputation c. Identity + Image = Reputation d. Advertising x Consumer Experience = Reputation

Communication & Mass Media

As a publicity writer it would be unethical to accept:

a. a byline. b. a payment. c. Fame. d. a guest author title.

Communication & Mass Media

Which of the following defines plagiarism?

a. The use of the exact words of another writer as your own. b. When a writer paraphrases another writer’s words without giving her credit. c. When a writer uses another writer’s ideas as her own. d. All of the above are inclusive in the definition of plagiarism.

Communication & Mass Media

A reporter relying on press releases produced by public relations professionals needs to be aware that

A) they are the most common sources of plagiarism. B) they are rarely useful for anything more than filler. C) it is difficult to attribute them to a specific source. D) they are prepared to promote something in particular and are likely biased.

Communication & Mass Media