Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3) the
A. attributes used in making the purchase decision.
B. number of competing or substitute products.
C. consumer segmentation characteristics.
D. demographics of the consumer.
E. amount of money the customer is willing and able to spend.
Answer: A
You might also like to view...
?Discuss the effectiveness of a monetary policy in an economy in which banks are indifferent between holding bonds and holding cash as reserves.
What will be an ideal response?
Chaos theory involves concepts known as ______.
A. the butterfly effect B. nonlinearity C. turbulence D. all of these
In an assemble-to-order company, at which level should master scheduling take place?
A) the end item level B) the component/subassembly level C) the raw material/component level D) It does not matter, any level will do. E) none of the above levels
The relationship between benefits and the sacrifice necessary to obtain those benefits is known as ________________________.
A : teamwork B : customer value C : customer satisfaction D : empowerment