When a company practices the marketing concept, ________ serve as the foundation for marketing activities
A) profits
B) customers
C) efficiencies
D) sales
E) suppliers
B
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The customer service representatives at a call center have been asked to handle each call within five minutes
A recent customer survey by the company revealed that customers appreciate it when employees take the time to answer their questions fully and listen to their grievances. What kind of service gap is apparent here? A) gap between perceived service and expected service B) gap between service delivery and external communications C) gap between service-quality specifications and service delivery D) gap between management perception and service-quality specification E) gap between consumer expectation and management perception
All of the following tests of controls will provide evidence about the adequacy of the disaster recovery plan except
a. inspection of the second site backup b. analysis of the fire detection system at the primary site c. review of the critical applications list d. composition of the disaster recovery team
What is the average cost of benefits?
What will be an ideal response?
How can unclear objectives be made clearer? Illustrate with an example
What will be an ideal response?