Brand name, product characteristics, packaging, and labeling are some of the ______________ marketing mix variables to standardize for international markets.

A. most difficult
B. most urgent
C. easiest
D. most expensive
E. most culturally sensitive


Answer: C

Business

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To be effective, a point-of-purchase (POP) display must clearly communicate the price of the product

Indicate whether the statement is true or false

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Business