Direct costs are:

a. the financial payments you make directly to a media company
b. payments of time you make when you expose yourself to media messages
c. related to time sold by advertisers
d. all of the above


a. the financial payments you make directly to a media company

Communication & Mass Media

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A co-active approach to persuasion emphasizes the importance of attacking opposing views as wrong

Indicate whether the statement is true or false

Communication & Mass Media

Which threat to creativity makes the group members not work as hard in the group as they might individually?

a) Social loafin b) Production blocking c) Downward norm setting d) Conformity

Communication & Mass Media

Today's highly competetive business environment has contributed to increased customer focus and an outside-in marketing orientation

Indicate whether this statement is true or false.

Communication & Mass Media

Because many listeners feel uneasy when they are asked to learn a new skill or understand new information, it is a good idea to do which of the following?

A. Make it fun. B. Start with what's familiar. C. Repeat key points. D. Keep it short.

Communication & Mass Media