Which of the following statements is true of nonvalue-adding activities?
A) They are unnecessary activities.
B) They are included in the value chain of activities.
C) They are wasteful and targeted for elimination.
D) They add cost to a product or service but does not increase its market value.
D
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The activities that involve all the ways in which companies tell their customers about their offering is known as:
a. the branding b. the positioning c. the promotion d. the pitch
In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to recognize the basic human dignity of its customers?
A. respect B. responsibility C. honesty D. openness E. citizenship
Juno Inc., a confectionery company, introduces a new line of peanut brittle. The company wants to make all its potential customers aware of its new product. The company should concentrate on
A. maximizing reach. B. using maximum continuity. C. maximizing frequency. D. maximizing coverage. E. using a pulsing push strategy.
A primary research must always be conducted along with collecting secondary data to address a research problem.
Answer the following statement true (T) or false (F)