Emma includes the opinion or description offered by a non-expert who has firsthand experience in her speech. She is, in fact, using ________ testimony to make an emotional appeal to her audience

a. lay
b. literary
c. illustrated
d. analogous


A

Communication & Mass Media

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What is defined as a major occurrence that has the potential to affect an organization, company, or industry in a negative way?

a. Crisis b. Preview c. Junket d. Gimmick

Communication & Mass Media

Jackie was explaining the requirements for a career in nursing. When she used the required course list

from the college catalog as supporting material, she was using a document. Indicate whether the statement is true or false

Communication & Mass Media

Desiree actively evaluates and mentally critiques the information in her communication professor's lecture. Desiree is listening to

What will be an ideal response?

Communication & Mass Media

It is often impractical to survey an entire population. Statisticians can still achieve reasonably accurate results by using _____

A. educated guesses B. random sampling C. the work of political think tanks D. targeted interviews of one or two people

Communication & Mass Media