Which of the following statements is true about the five forces identified by Michael Porter, that
determine the intrinsic long-run attractiveness of a market or market segment?
A) A segment is unattractive if the company's suppliers are unable to raise prices or reduce quantity supplied.
B) A segment is unattractive if buyers possess strong or growing bargaining power.
C) A segment is attractive when there are actual or potential substitutes for the product.
D) A segment is attractive if it already contains numerous, strong, or aggressive competitors.
E) The most attractive segment is one in which entry barriers are low and exit barriers are high.
B
You might also like to view...
Residuals are the differences between the observed correlations, as given in the input correlation matrix, and the reproduced correlations, as estimated from the factor matrix
Indicate whether the statement is true or false
Which of the following is not a property of a binomial experiment?
A. The experiment consists of a sequence of n identical trials. B. Each outcome can be referred to as a success or a failure. C. The probabilities of the two outcomes can change from one trial to the next. D. The trials are independent.
Learning curves will help managers develop more accurate estimates of labor and material costs that are incurred during the production cycles. This statement is an application of learning curves in which of the following functions?
a. workforce planning and scheduling b. cost estimation and budgeting c. new product pricing d. procurement negotiations in supply chains
A general rule of thumb among marketing researchers is to use ________ first and then collect ________.
A. internal primary data; external primary data B. external secondary data; internal primary data C. secondary data; primary data D. primary data; secondary data E. observational data; questionnaire data