Which of the following is true about online direct marketing?
A) Online direct marketing is also referred to as multi-level marketing.
B) Salespersons are compensated for other salespeople they recruit.
C) Online direct marketing allows sellers to create immediate, timely, and personal offers.
D) Online direct marketing involves two or more intermediaries.
E) In online direct marketing, outside and inside sales forces coordinate to provide value products to customers.
C
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________ is the belief that exerting a high level of effort will result in the successful performance of some task.
A. Equity B. Valence C. Psychological empowerment D. Expectancy E. Instrumentality
Marketers may wish to create campaign-specific connector lists, since a campaign message
A) will either use media connectors or non-media connectors, but never both. B) has to appeal to all audiences all the time. C) may be extremely focused. D) is only effective when it is consumer-generated. E) should only be disseminated one outlet at a time.
According to the levels of leadership researchers, problems occur:
a. when managers attempt to lead at the wrong level b. when managers mistakenly try to adjust their leadership behaviors to take into account the personalities and other characteristics of their followers c. when informal leaders arise—organizational members should always follow their formal leaders and the hierarchy of command d. when leaders treat people as members of groups—leaders should always treat people as individuals
Darcy created a solution that prevents mildew on rosebushes using all-natural products. The product works systemically, being placed around the plant, and is introduced via the root system. While working on the product, Darcy frequently talks about the product with her boyfriend who helped her with the mixing and testing, made suggestions, and talked to her about techniques his grandfather used. Darcy obtained a patent for the product prior to putting it on the market. A year later, the couple broke up and the former boyfriend created a product with the same formula and marketed it under his own name, claiming that he owned the formula based on codevelopment. Discuss why the former boyfriend may or may not be correct.
What will be an ideal response?