When you use fear appeals in persuasive copy, you should offer a resolution

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True

Communication & Mass Media

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As difficult as it can be to make personal decisions, the challenge is multiplied many times over in a group

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Communication & Mass Media

A speaker who employs ______ says just the opposite of what he or she really means

a. verbal irony b. a spoonerism c. a malapropism d. understatement

Communication & Mass Media

Facial expressions are easy to control

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Communication & Mass Media

Paying attention to personal appearance, showing confidence making eye contact, and using appropriate gestures are all ways to enhance ethos

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Communication & Mass Media