When you use fear appeals in persuasive copy, you should offer a resolution
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True
Communication & Mass Media
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As difficult as it can be to make personal decisions, the challenge is multiplied many times over in a group
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Communication & Mass Media
A speaker who employs ______ says just the opposite of what he or she really means
a. verbal irony b. a spoonerism c. a malapropism d. understatement
Communication & Mass Media
Facial expressions are easy to control
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Communication & Mass Media
Paying attention to personal appearance, showing confidence making eye contact, and using appropriate gestures are all ways to enhance ethos
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Communication & Mass Media