In the ________ stage of marketing planning, marketers must determine how they want consumers to think of their product in comparison to competing products
A) develop a mission statement
B) perform a situation analysis
C) develop marketing strategies
D) develop distribution strategies
E) implement the plan
C
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Which of the following statements is true?
A. Systematic risk is also referred to as idiosyncratic risk, while unsystematic risk is also referred to as implicit risk. B. Unsystematic risk is also referred to as implicit risk, while systematic risk is also referred to as idiosyncratic risk. C. Systematic risk can be reduced by diversification, while unsystematic risk cannot be reduced by diversification. D. Unsystematic risk can be reduced by diversification, while systematic risk cannot be reduced by diversification.
Ricardo borrowed $5,000 from his friend, Lorenzo. Ricardo signed a handwritten note stating, "I promise to pay $5,000 to Lorenzo on or before August 1, 2001, in return for the same amount borrowed from him on May 1, 2001." Under these circumstances, the note is ________.
A. not negotiable because the note states the reason for the debt B. negotiable because it was handwritten C. not negotiable because the note is not payable to bearer or to order D. negotiable because it is a simple contract
Sellers cannot influence or use consumers' reference prices when setting their product prices
Indicate whether the statement is true or false
Which of the following could a company concerned about its environmental impact seek from the EPA?
a. free installation of carbon-scrubbing technology b. immunity from inspections for a period of one year c. tools for implementing an Environmental Management System d. advance warning about what exactly an EPA audit will cover and when it will come